Jayson and Matt met in Miami in the early 2000s. What was initially a shared love of shenanigans in cool places – became a shared interest in what made these places work; the operations, the financials, the elements that made it linger in your mind, and then return.

Life happened. Jayson went into hotel development and Matt went into design in the hotel industry.

In 2015 they reconvened and combined their now vast, varied and successful experiences in investment, operations, design and implementation.

Still driven by a shared need to discern the point at which commercial and design interests come together to create distinctive and memorable spaces.

Jayson H. Seidman

Founder and Manager Partner of Sandstone, hotelier and co-founder of Drifter Hotels, and CEO of The Basic.

Co-founder and Designer Director of VIDA design studio – masterplanning, landscape architecture and design